AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Cryptocurrency Apps on iOS in the UK
An analysis of the top five cryptocurrency apps on the iOS platform in the United Kingdom for Q4 2020 reveals trends in downloads and active users. Sensor Tower provides detailed insights into app performance.
As we close out the year, the performance of cryptocurrency apps on the iOS platform in the UK during the fourth quarter of 2020 has been noteworthy. This report, based on data from Sensor Tower, will shed light on the user trends for the top five cryptocurrency applications.
Starting with Coinbase: Buy Bitcoin & Ether, the app saw a steady increase in downloads, starting at 5K in the last week of September and peaking at over 16K in the third week of November before settling at approximately 14K by the end of December. The weekly active users mirrored this trend, beginning at around 122K and rising to over 143K in the same period.
Next, Crypto.com-Buy Bitcoin,ETH,SOL experienced fluctuations in its download numbers, with an initial 7K in late September, a dip to around 4K in early December, and a recovery to nearly 10K by year's end. The app's active users showed a more consistent upward trajectory, starting at approximately 41K and growing to close to 60K.
Luno Bitcoin & Cryptocurrency also demonstrated a variable pattern in downloads, kicking off with 3K and reaching a high of over 6K twice in mid-November and late December. Active weekly users for Luno showed healthy growth, starting at 9K and climbing to almost 25K by the end of Q4.
Binance: Buy Bitcoin & Crypto began the quarter with modest download figures at 1.5K but saw a significant increase, ending December with nearly 10K downloads. The app's weekly active users started at around 30K and witnessed a steady increase, concluding the year with over 51K users.
Lastly, Blockchain.com: Crypto Wallet had its downloads start at roughly 3K, peaking at over 6K in early December, with a slight dip to around 4.6K in mid-December. The active user count for Blockchain.com started at around 30K, reaching over 42K in early December, but then saw a decline, ending the year at approximately 32K.
For more insights on app performance, including detailed analytics, Sensor Tower's comprehensive data provides a deeper understanding of market trends and user engagement.
